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Awesome Pawsome Beefy Bites Treat
Wishbone

Awesome Pawsome Beefy Bites Treat

Verified May 31, 2026

Dog · Treat All Life Stages All Breed Sizes

A beef-based, bite-sized treat for dogs of all ages, using beef meal as the main protein source with potato and tapioca for structure. It’s moderately high in protein and fat for a treat and includes chicken fat plus herbal extracts like green tea, rosemary, and spearmint that contribute natural antioxidants. This is designed as a supplemental reward, not a complete diet, and should be fed in small amounts alongside a balanced dog food.

Over-the-counter AAFCO No recalls
Official product page
KibbleLab Score
7.6 out of 10

Nutritionally, this is a reasonably well-formulated meat-first treat that can work well as an occasional reward for most healthy dogs. Beef meal and soy protein provide the protein, while chicken fat adds palatability and energy, and the herbal extracts supply natural antioxidants. It’s calorie-dense for its size, so it’s best used in moderation, especially for dogs who need to watch their weight.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Antioxidant Support
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Beef meal as the first ingredient provides a concentrated animal protein source for good palatability and nutrition in a treat format.
  • Includes chicken fat preserved with mixed tocopherols, which provides essential fatty acids without relying on artificial colors or flavors.
  • Contains herbal and plant extracts such as green tea, rosemary, and spearmint that offer natural antioxidant support.
  • Guaranteed analysis shows a solid protein and fat level for a treat, making it more than just an empty-calorie snack.

Considerations

  • Contains beef, soy protein, and chicken fat, so it is not suitable for dogs with sensitivities or allergies to beef, soy, or chicken.
  • At about 304 kcal per 100 g, it is relatively energy-dense, so portions should be kept small to avoid unwanted weight gain.
  • This product is intended for intermittent or supplemental feeding only and must be fed alongside a complete and balanced dog food.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Beef Meal, Potatoes, Tapioca, Vegetable Glycerin, Soy Protein, Chicken Fat (preserved with mixed tocopherols), Natural Flavor, Natural Color, Natural Buffered Vinegar, Thyme, Green Tea Extract, Rosemary Extract, Spearmint Extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Beef
Beef is commonly used in dog and cat foods as a primary animal protein and palatability enhancer, supplying high-quality essential amino acids, B vitamins, iron, and zinc that support muscle maintenance and overall health. Owners should note beef can be calorie- and fat-dense and is a relatively common allergen, and raw or improperly handled beef carries microbial risks, so formulation, fat content, and sourcing/processing are important considerations.
02
Potato
Potato is commonly used in pet foods as a digestible carbohydrate source and functional binder, supplying starch, fiber, and modest amounts of vitamins (B6, C) and potassium—often included as cooked or dehydrated flakes, starch, or protein concentrates. While it provides energy and helps formulate grain‑free recipes, potatoes are not a primary protein for dogs or cats (and are not nutritionally required for obligate‑carnivore cats), can contribute to excess calories or affect blood glucose in diabetic animals, and must be cooked and free of green skins or sprouts to avoid solanine toxicity; allergies are uncommon but possible.
03
Tapioca
Tapioca is a processed starch from the cassava root commonly used in pet foods and treats as a gluten-free carbohydrate, binder and thickening agent, providing easily digestible calories but very little protein, fat, vitamins or minerals. While useful in hypoallergenic or grain-free formulations, it has limited nutritional value and a high glycemic index, so it should be used in moderation—especially for overweight or diabetic dogs and cats—and only in properly processed form to avoid cassava-related toxins.
04
Vegetable Glycerin
Vegetable glycerin is a plant-derived humectant and sweet-tasting solvent commonly used in pet foods and treats to retain moisture, improve texture, dissolve flavorings or vitamins, and enhance palatability. It provides usable calories, is generally regarded as safe for dogs and cats in typical amounts, but excessive intake can cause digestive upset and may be a consideration for diabetic pets or those needing calorie-restricted diets.
05
Soy Protein
Soy protein is a concentrated plant-based protein commonly used in pet foods to boost protein content, improve texture and binding, and provide a cost-effective alternative to animal proteins. It supplies substantial protein for dogs and can be used in cat diets when formulas are properly balanced, but its amino-acid profile and digestibility are generally lower than animal proteins (often requiring supplementation such as taurine for cats), and some pets may have soy sensitivities or be affected by soy compounds, so diets with soy should be formulated and processed appropriately.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
17.00%
Low High
Crude Fat (min)
7.00%
Low High
Crude Fiber (max)
4.00%
Low High
Moisture (max)
20.00%
Low High
304
kcal / G
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Whole Pieces
Food type Treat

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced No
Awesome Pawsome(TM) all-natural pet treats are intended for intermittent or supplemental feeding only.

Brand

Wishbone

Wishbone is a boutique pet food brand by AAF (Asia) Ltd. that specializes in premium, natural, grain-free recipes made with free-range New Zealand meats, fruits, and vegetables. The brand is positioned towards pet owners seeking holistic, small-batch nutrition with a focus on ethical sourcing and local ingredients.

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Price tier $$$$$

Manufacturer

Company name AAF (Asia) Ltd.
Founded 2012
Headquarters Auckland, New Zealand
Manufacturing type In House
Manufacturing country New Zealand
Manufacturing region Waikato
Manufacturing oversight

AAF (Asia) Ltd. oversees all stages of production in its own manufacturing facilities in New Zealand, maintaining strict quality and safety controls. Its manufacturing processes adhere to New Zealand’s Ministry for Primary Industries (MPI) export standards, and the company follows HACCP principles for food safety.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Wishbone Awesome Pawsome Beefy Bites Treat has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.6 /10 Grade B
Awesome Pawsome Beefy Bites Treat
Wishbone · kibblelab.com

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Frequently Asked Questions

Has Wishbone ever been recalled?

We have no recalls on record for Wishbone. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.