Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Churu vs Purpose

Churu is made by Inaba Foods Co., Ltd., and Purpose by Purpose Pet Food LLC, and both make food for cats and dogs. On KibbleLab, Purpose averages 8.8 out of 10 across its scored foods, compared with 7.8 for Churu. Churu's maker dates to 1805, while Purpose's launched in 2014.

Churu and Purpose compared

Churu Purpose
Manufacturer Inaba Foods Co., Ltd. Purpose Pet Food LLC
Parent company Independent Independent
Founded 1805 2014
Headquarters Yui, Shizuoka Prefecture, Japan St. Louis, Missouri, USA
Products listed 77 9
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.8 (avg of 77) 8.8 (avg of 9)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Churu vs Purpose: how they compare

Scores

Purpose scores higher on KibbleLab, averaging 8.8 out of 10 across 9 scored foods, compared with 7.8 across 77 for Churu. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Churu is made by Inaba Foods Co., Ltd., an independent maker, based in Yui, Shizuoka Prefecture, Japan, founded in 1805. Purpose is made by Purpose Pet Food LLC, an independent maker, based in St. Louis, Missouri, USA, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 77 Churu foods and 9 Purpose foods.

Not sure which is right for your pet?

Sign in free to see Churu and Purpose scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Churu or Purpose?

Purpose scores higher: it averages 8.8 out of 10 across 9 scored foods, compared with 7.8 for Churu. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Churu and Purpose?

Churu is made by Inaba Foods Co., Ltd. Purpose is made by Purpose Pet Food LLC.

Which brand has more products on KibbleLab?

Churu has 77 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

Churu is based in Yui, Shizuoka Prefecture, Japan. Purpose is based in St. Louis, Missouri, USA.

Have Churu or Purpose been recalled?

Neither Churu nor Purpose has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Churu and Purpose .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.