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Crave vs Diamond Pro89

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Diamond Pro89 is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.). On KibbleLab, Crave and Diamond Pro89 both average 8.6 out of 10. Crave makes food for cats and dogs, while Diamond Pro89 covers dogs.

Crave and Diamond Pro89 compared

Crave Diamond Pro89
Manufacturer Mars Petcare Diamond Pet Foods
Parent company Mars, Incorporated Schell & Kampeter, Inc.
Founded 1935 1970
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Meta, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Not listed Missouri
Products listed 8 1
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.6 (avg of 1)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crave vs Diamond Pro89: how they compare

Scores

Crave and Diamond Pro89 average the same KibbleLab score, 8.6 out of 10, across 8 and 1 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Diamond Pro89 is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 1 Diamond Pro89 food.

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Common Questions

Which scores higher on KibbleLab, Crave or Diamond Pro89?

Crave and Diamond Pro89 average the same KibbleLab score, 8.6 out of 10.

Who makes Crave and Diamond Pro89?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Diamond Pro89 is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc.

Which brand has more products on KibbleLab?

Crave has 8 products in the KibbleLab database, compared with 1 for Diamond Pro89.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Diamond Pro89 is based in Meta, Missouri, USA.

Have Crave or Diamond Pro89 been recalled?

Neither Crave nor Diamond Pro89 has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crave and Diamond Pro89 .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.