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Crave vs Finley's

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Finley's is made by Tuffy's Treat Company (owned by KLN Family Brands). On KibbleLab, Finley's averages 8.7 out of 10 across its scored foods, compared with 8.6 for Crave. Finley's is accredited by the Pet Sustainability Coalition; Crave is not.

Crave and Finley's compared

Crave Finley's
Manufacturer Mars Petcare Tuffy's Treat Company
Parent company Mars, Incorporated KLN Family Brands
Founded 1935 Not listed
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Delano, Minnesota, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Not listed Minnesota
Products listed 8 19
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.7 (avg of 19)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crave vs Finley's: how they compare

Scores

Finley's scores higher on KibbleLab, averaging 8.7 out of 10 across 19 scored foods, compared with 8.6 across 8 for Crave. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Finley's is made by Tuffy's Treat Company, owned by KLN Family Brands, based in Delano, Minnesota, USA.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Finley's is accredited by the Pet Sustainability Coalition; Crave is not. KibbleLab lists 8 Crave foods and 19 Finley's foods.

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Common Questions

Which scores higher on KibbleLab, Crave or Finley's?

Finley's scores higher: it averages 8.7 out of 10 across 19 scored foods, compared with 8.6 for Crave. Scores reflect published veterinary science.

Who makes Crave and Finley's?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Finley's is made by Tuffy's Treat Company, which is owned by KLN Family Brands.

Which brand has more products on KibbleLab?

Finley's has 19 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Finley's is based in Delano, Minnesota, USA.

Are Crave or Finley's PSC Accredited?

Finley's is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Crave or Finley's been recalled?

Neither Crave nor Finley's has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crave and Finley's .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.