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Crave vs Gentle Giants

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Gentle Giants is branded by Gentle Giants Products, Inc. and made by third-party contract manufacturers, and both make food for cats and dogs. On KibbleLab, Crave averages 8.6 out of 10 across its scored foods, compared with 8.4 for Gentle Giants. Crave's maker dates to 1935, while Gentle Giants's launched in 2005.

Crave and Gentle Giants compared

Crave Gentle Giants
Manufacturer Mars Petcare Gentle Giants Products, Inc.
Parent company Mars, Incorporated Independent
Founded 1935 2005
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Norco, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States United States
Manufacturing region Not listed Iowa
Products listed 8 11
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.4 (avg of 11)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crave vs Gentle Giants: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.6 out of 10 across 8 scored foods, compared with 8.4 across 11 for Gentle Giants. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Gentle Giants is a brand of Gentle Giants Products, Inc., based in Norco, California, USA, founded in 2005. Its food is made by third-party contract manufacturers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 11 Gentle Giants foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Crave or Gentle Giants?

Crave scores higher: it averages 8.6 out of 10 across 8 scored foods, compared with 8.4 for Gentle Giants. Scores reflect published veterinary science.

Who makes Crave and Gentle Giants?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Gentle Giants is a brand of Gentle Giants Products, Inc.. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

Gentle Giants has 11 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Gentle Giants is based in Norco, California, USA.

Have Crave or Gentle Giants been recalled?

Neither Crave nor Gentle Giants has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crave and Gentle Giants .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.