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Crave vs K9 Natural

Crave is made by Mars Petcare (owned by Mars, Incorporated), and K9 Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)). On KibbleLab, Crave averages 8.6 out of 10 across its scored foods, compared with 8.3 for K9 Natural. K9 Natural is accredited by the Pet Sustainability Coalition; Crave is not.

Crave and K9 Natural compared

Crave K9 Natural
Manufacturer Mars Petcare K9 Natural Foods Limited
Parent company Mars, Incorporated KKR (Natural Pet Food Group)
Founded 1935 2006
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Christchurch, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States New Zealand
Manufacturing region Not listed Canterbury
Products listed 8 13
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.3 (avg of 13)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crave vs K9 Natural: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.6 out of 10 across 8 scored foods, compared with 8.3 across 13 for K9 Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. K9 Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006.

Standards and range

Neither meets WSAVA's published manufacturer criteria. K9 Natural is accredited by the Pet Sustainability Coalition; Crave is not. KibbleLab lists 8 Crave foods and 13 K9 Natural foods.

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Common Questions

Which scores higher on KibbleLab, Crave or K9 Natural?

Crave scores higher: it averages 8.6 out of 10 across 8 scored foods, compared with 8.3 for K9 Natural. Scores reflect published veterinary science.

Who makes Crave and K9 Natural?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. K9 Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group).

Which brand has more products on KibbleLab?

K9 Natural has 13 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). K9 Natural is based in Christchurch, New Zealand.

Are Crave or K9 Natural PSC Accredited?

K9 Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Crave or K9 Natural been recalled?

Neither Crave nor K9 Natural has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crave and K9 Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.