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Crave vs Maxbone

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Maxbone is branded by Maxbone, Inc. and made by third-party co-packers. On KibbleLab, Crave averages 8.6 out of 10 across its scored foods, compared with 8.3 for Maxbone. Crave makes food for cats and dogs, while Maxbone covers dogs.

Crave and Maxbone compared

Crave Maxbone
Manufacturer Mars Petcare Maxbone, Inc.
Parent company Mars, Incorporated Independent
Founded 1935 2017
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Los Angeles, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Not listed California
Products listed 8 1
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 8) 8.3 (avg of 1)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crave vs Maxbone: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.6 out of 10 across 8 scored foods, compared with 8.3 across 1 for Maxbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Maxbone is a brand of Maxbone, Inc., based in Los Angeles, California, USA, founded in 2017. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 1 Maxbone food.

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Common Questions

Which scores higher on KibbleLab, Crave or Maxbone?

Crave scores higher: it averages 8.6 out of 10 across 8 scored foods, compared with 8.3 for Maxbone. Scores reflect published veterinary science.

Who makes Crave and Maxbone?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Maxbone is a brand of Maxbone, Inc.. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Crave has 8 products in the KibbleLab database, compared with 1 for Maxbone.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Maxbone is based in Los Angeles, California, USA.

Have Crave or Maxbone been recalled?

Neither Crave nor Maxbone has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crave and Maxbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.