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Crave vs Nutri-Vet

Crave is made by Mars Petcare (owned by Mars, Incorporated), and Nutri-Vet by Manna Pro Products (Compana Pet Brands) (owned by Compana Pet Brands), and both make food for cats and dogs. On KibbleLab, Crave averages 8.0 out of 10 across its scored foods, compared with 7.5 for Nutri-Vet. Crave's maker dates to 1935, while Nutri-Vet's launched in 1985.

Crave and Nutri-Vet compared

Crave Nutri-Vet
Manufacturer Mars Petcare Manna Pro Products (Compana Pet Brands)
Parent company Mars, Incorporated Compana Pet Brands
Founded 1935 1985
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Chesterfield, Missouri, USA
Products listed 8 22
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 8) 7.5 (avg of 22)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crave vs Nutri-Vet: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.0 out of 10 across 8 scored foods, compared with 7.5 across 22 for Nutri-Vet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Nutri-Vet is made by Manna Pro Products (Compana Pet Brands), owned by Compana Pet Brands, based in Chesterfield, Missouri, USA, founded in 1985.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 22 Nutri-Vet foods.

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Common Questions

Which scores higher on KibbleLab, Crave or Nutri-Vet?

Crave scores higher: it averages 8.0 out of 10 across 8 scored foods, compared with 7.5 for Nutri-Vet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Crave and Nutri-Vet?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. Nutri-Vet is made by Manna Pro Products (Compana Pet Brands), which is owned by Compana Pet Brands.

Which brand has more products on KibbleLab?

Nutri-Vet has 22 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Nutri-Vet is based in Chesterfield, Missouri, USA.

Have Crave or Nutri-Vet been recalled?

Neither Crave nor Nutri-Vet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crave and Nutri-Vet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.