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Crave vs PetAg

Crave is made by Mars Petcare (owned by Mars, Incorporated), and PetAg by PetAg, Inc. (owned by PBI-Gordon Corporation), and both make food for cats and dogs. On KibbleLab, Crave averages 8.0 out of 10 across its scored foods, compared with 7.8 for PetAg.

Crave and PetAg compared

Crave PetAg
Manufacturer Mars Petcare PetAg, Inc.
Parent company Mars, Incorporated PBI-Gordon Corporation
Founded 1935 1930
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Hampshire, Illinois, USA
Products listed 8 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.0 (avg of 8) 7.8 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crave vs PetAg: how they compare

Scores

Crave scores higher on KibbleLab, averaging 8.0 out of 10 across 8 scored foods, compared with 7.8 across 18 for PetAg. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crave is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. PetAg is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 8 Crave foods and 18 PetAg foods.

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Common Questions

Which scores higher on KibbleLab, Crave or PetAg?

Crave scores higher: it averages 8.0 out of 10 across 8 scored foods, compared with 7.8 for PetAg. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Crave and PetAg?

Crave is made by Mars Petcare, which is owned by Mars, Incorporated. PetAg is made by PetAg, Inc., which is owned by PBI-Gordon Corporation.

Which brand has more products on KibbleLab?

PetAg has 18 products in the KibbleLab database, compared with 8 for Crave.

Where is each brand based?

Crave is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). PetAg is based in Hampshire, Illinois, USA.

Have Crave or PetAg been recalled?

Neither Crave nor PetAg has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crave and PetAg .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.