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Crumps' Naturals vs Meow Mix

Crumps' Naturals is made by Crumps' Naturals Inc., and Meow Mix by Big Heart Pet Brands (owned by The J.M. Smucker Company). On KibbleLab, Crumps' Naturals averages 8.2 out of 10 across its scored foods, compared with 6.6 for Meow Mix. Crumps' Naturals makes food for cats and dogs, while Meow Mix covers cats.

Crumps' Naturals and Meow Mix compared

Crumps' Naturals Meow Mix
Manufacturer Crumps' Naturals Inc. Big Heart Pet Brands
Parent company Independent The J.M. Smucker Company
Founded 2006 2014
Headquarters Mississauga, Ontario, Canada San Francisco, California, USA
Products listed 18 25
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 18) 6.6 (avg of 25)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crumps' Naturals vs Meow Mix: how they compare

Scores

Crumps' Naturals scores higher on KibbleLab, averaging 8.2 out of 10 across 18 scored foods, compared with 6.6 across 25 for Meow Mix. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crumps' Naturals is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Meow Mix is made by Big Heart Pet Brands, owned by The J.M. Smucker Company, based in San Francisco, California, USA, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 18 Crumps' Naturals foods and 25 Meow Mix foods.

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Common Questions

Which scores higher on KibbleLab, Crumps' Naturals or Meow Mix?

Crumps' Naturals scores higher: it averages 8.2 out of 10 across 18 scored foods, compared with 6.6 for Meow Mix. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Crumps' Naturals and Meow Mix?

Crumps' Naturals is made by Crumps' Naturals Inc. Meow Mix is made by Big Heart Pet Brands, which is owned by The J.M. Smucker Company.

Which brand has more products on KibbleLab?

Meow Mix has 25 products in the KibbleLab database, compared with 18 for Crumps' Naturals.

Where is each brand based?

Crumps' Naturals is based in Mississauga, Ontario, Canada. Meow Mix is based in San Francisco, California, USA.

Have Crumps' Naturals or Meow Mix been recalled?

Neither Crumps' Naturals nor Meow Mix has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crumps' Naturals and Meow Mix .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.