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Crumps' Naturals vs Purina ONE

Crumps' Naturals is made by Crumps' Naturals Inc., and Purina ONE is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and both make food for cats and dogs. On KibbleLab, Crumps' Naturals and Purina ONE both average 9.0 out of 10. Purina ONE meets WSAVA's published criteria for evaluating a manufacturer, while Crumps' Naturals does not.

Crumps' Naturals and Purina ONE compared

Crumps' Naturals Purina ONE
Manufacturer Crumps' Naturals Inc. Nestlé Purina PetCare
Parent company Independent Nestlé S.A.
Founded 2006 2001
Headquarters Mississauga, Ontario, Canada St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Canada United States
Manufacturing region Ontario Missouri
Products listed 18 69
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.0 (avg of 18) 9.0 (avg of 69)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Crumps' Naturals vs Purina ONE: how they compare

Scores

Crumps' Naturals and Purina ONE average the same KibbleLab score, 9.0 out of 10, across 18 and 69 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Crumps' Naturals is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Purina ONE is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina ONE meets WSAVA's published manufacturer criteria, while Crumps' Naturals does not. KibbleLab lists 18 Crumps' Naturals foods and 69 Purina ONE foods.

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Common Questions

Which scores higher on KibbleLab, Crumps' Naturals or Purina ONE?

Crumps' Naturals and Purina ONE average the same KibbleLab score, 9.0 out of 10.

Who makes Crumps' Naturals and Purina ONE?

Crumps' Naturals is made by Crumps' Naturals Inc. Purina ONE is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina ONE has 69 products in the KibbleLab database, compared with 18 for Crumps' Naturals.

Where is each brand based?

Crumps' Naturals is based in Mississauga, Ontario, Canada. Purina ONE is based in St. Louis, Missouri, USA.

Do Crumps' Naturals and Purina ONE meet WSAVA criteria?

Purina ONE meets WSAVA's published criteria for evaluating a manufacturer; Crumps' Naturals does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Crumps' Naturals or Purina ONE been recalled?

Neither Crumps' Naturals nor Purina ONE has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Crumps' Naturals and Purina ONE .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.