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Crumps' Naturals vs Wellness

Crumps' Naturals is made by Crumps' Naturals Inc., and Wellness by Wellness Pet Company (owned by Clearlake Capital Group), and both make food for cats and dogs. On KibbleLab, Crumps' Naturals and Wellness both average 8.2 out of 10. Wellness is accredited by the Pet Sustainability Coalition; Crumps' Naturals is not.

Crumps' Naturals and Wellness compared

Crumps' Naturals Wellness
Manufacturer Crumps' Naturals Inc. Wellness Pet Company
Parent company Independent Clearlake Capital Group
Founded 2006 2021
Headquarters Mississauga, Ontario, Canada Tewksbury, Massachusetts, USA
Products listed 18 259
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 18) 8.2 (avg of 259)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Crumps' Naturals vs Wellness: how they compare

Scores

Crumps' Naturals and Wellness average the same KibbleLab score, 8.2 out of 10, across 18 and 259 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Crumps' Naturals is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Wellness is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Wellness is accredited by the Pet Sustainability Coalition; Crumps' Naturals is not. KibbleLab lists 18 Crumps' Naturals foods and 259 Wellness foods.

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Common Questions

Which scores higher on KibbleLab, Crumps' Naturals or Wellness?

Crumps' Naturals and Wellness average the same KibbleLab score, 8.2 out of 10.

Who makes Crumps' Naturals and Wellness?

Crumps' Naturals is made by Crumps' Naturals Inc. Wellness is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Wellness has 259 products in the KibbleLab database, compared with 18 for Crumps' Naturals.

Where is each brand based?

Crumps' Naturals is based in Mississauga, Ontario, Canada. Wellness is based in Tewksbury, Massachusetts, USA.

Are Crumps' Naturals or Wellness PSC Accredited?

Wellness is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Crumps' Naturals or Wellness been recalled?

Neither Crumps' Naturals nor Wellness has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Crumps' Naturals and Wellness .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.