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Diamond Naturals vs Feline Natural

Diamond Naturals is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and Feline Natural by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)). On KibbleLab, Feline Natural averages 8.8 out of 10 across its scored foods, compared with 8.2 for Diamond Naturals. Feline Natural is accredited by the Pet Sustainability Coalition; Diamond Naturals is not.

Diamond Naturals and Feline Natural compared

Diamond Naturals Feline Natural
Manufacturer Diamond Pet Foods K9 Natural Foods Limited
Parent company Schell & Kampeter, Inc. KKR (Natural Pet Food Group)
Founded 1970 2006
Headquarters Meta, Missouri, USA Christchurch, New Zealand
Products listed 25 18
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 25) 8.8 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Diamond Naturals vs Feline Natural: how they compare

Scores

Feline Natural scores higher on KibbleLab, averaging 8.8 out of 10 across 18 scored foods, compared with 8.2 across 25 for Diamond Naturals. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Diamond Naturals is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970. Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Feline Natural is accredited by the Pet Sustainability Coalition; Diamond Naturals is not. KibbleLab lists 25 Diamond Naturals foods and 18 Feline Natural foods.

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Common Questions

Which scores higher on KibbleLab, Diamond Naturals or Feline Natural?

Feline Natural scores higher: it averages 8.8 out of 10 across 18 scored foods, compared with 8.2 for Diamond Naturals. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Diamond Naturals and Feline Natural?

Diamond Naturals is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc. Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group).

Which brand has more products on KibbleLab?

Diamond Naturals has 25 products in the KibbleLab database, compared with 18 for Feline Natural.

Where is each brand based?

Diamond Naturals is based in Meta, Missouri, USA. Feline Natural is based in Christchurch, New Zealand.

Are Diamond Naturals or Feline Natural PSC Accredited?

Feline Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Diamond Naturals or Feline Natural been recalled?

Neither Diamond Naturals nor Feline Natural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Diamond Naturals and Feline Natural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.