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Diamond Naturals vs Forza10

Diamond Naturals is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and Forza10 by SANYpet S.p.A., and both make food for cats and dogs. On KibbleLab, Diamond Naturals averages 8.2 out of 10 across its scored foods, compared with 8.1 for Forza10. Diamond Naturals's maker dates to 1970, while Forza10's launched in 1995.

Diamond Naturals and Forza10 compared

Diamond Naturals Forza10
Manufacturer Diamond Pet Foods SANYpet S.p.A.
Parent company Schell & Kampeter, Inc. Independent
Founded 1970 1995
Headquarters Meta, Missouri, USA Bagnoli di Sopra, Padua, Italy
Products listed 25 17
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 25) 8.1 (avg of 17)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Diamond Naturals vs Forza10: how they compare

Scores

Diamond Naturals scores higher on KibbleLab, averaging 8.2 out of 10 across 25 scored foods, compared with 8.1 across 17 for Forza10. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Diamond Naturals is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970. Forza10 is made by SANYpet S.p.A., an independent maker, based in Bagnoli di Sopra, Padua, Italy, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 25 Diamond Naturals foods and 17 Forza10 foods.

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Common Questions

Which scores higher on KibbleLab, Diamond Naturals or Forza10?

Diamond Naturals scores higher: it averages 8.2 out of 10 across 25 scored foods, compared with 8.1 for Forza10. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Diamond Naturals and Forza10?

Diamond Naturals is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc. Forza10 is made by SANYpet S.p.A.

Which brand has more products on KibbleLab?

Diamond Naturals has 25 products in the KibbleLab database, compared with 17 for Forza10.

Where is each brand based?

Diamond Naturals is based in Meta, Missouri, USA. Forza10 is based in Bagnoli di Sopra, Padua, Italy.

Have Diamond Naturals or Forza10 been recalled?

Neither Diamond Naturals nor Forza10 has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Diamond Naturals and Forza10 .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.