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Earthborn Holistic Venture vs Now Fresh

Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and Now Fresh by Petcurean Pet Nutrition Inc. On KibbleLab, Earthborn Holistic Venture averages 8.5 out of 10 across its scored foods, compared with 8.4 for Now Fresh. Now Fresh is accredited by the Pet Sustainability Coalition; Earthborn Holistic Venture is not.

Earthborn Holistic Venture and Now Fresh compared

Earthborn Holistic Venture Now Fresh
Manufacturer Midwestern Pet Foods, Inc. Petcurean Pet Nutrition Inc.
Parent company Nunn Milling Company, Inc. Independent
Founded 1926 1999
Headquarters Evansville, Indiana, USA Chilliwack, British Columbia, Canada
Products listed 3 31
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 3) 8.4 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Earthborn Holistic Venture vs Now Fresh: how they compare

Scores

Earthborn Holistic Venture scores higher on KibbleLab, averaging 8.5 out of 10 across 3 scored foods, compared with 8.4 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926. Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Earthborn Holistic Venture is not. KibbleLab lists 3 Earthborn Holistic Venture foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Earthborn Holistic Venture or Now Fresh?

Earthborn Holistic Venture scores higher: it averages 8.5 out of 10 across 3 scored foods, compared with 8.4 for Now Fresh. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Earthborn Holistic Venture and Now Fresh?

Earthborn Holistic Venture is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc. Now Fresh is made by Petcurean Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 3 for Earthborn Holistic Venture.

Where is each brand based?

Earthborn Holistic Venture is based in Evansville, Indiana, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Earthborn Holistic Venture or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Earthborn Holistic Venture or Now Fresh been recalled?

Neither Earthborn Holistic Venture nor Now Fresh has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Earthborn Holistic Venture and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.