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Earthborn Holistic vs Inception

Earthborn Holistic is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and Inception by Pets Global, Inc., and both make food for cats and dogs. On KibbleLab, Earthborn Holistic averages 8.2 out of 10 across its scored foods, compared with 8.1 for Inception. Earthborn Holistic's maker dates to 1926, while Inception's launched in 2010.

Earthborn Holistic and Inception compared

Earthborn Holistic Inception
Manufacturer Midwestern Pet Foods, Inc. Pets Global, Inc.
Parent company Nunn Milling Company, Inc. Independent
Founded 1926 2010
Headquarters Evansville, Indiana, USA Valencia, California, USA
Products listed 27 9
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 27) 8.1 (avg of 9)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Earthborn Holistic vs Inception: how they compare

Scores

Earthborn Holistic scores higher on KibbleLab, averaging 8.2 out of 10 across 27 scored foods, compared with 8.1 across 9 for Inception. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Earthborn Holistic is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926. Inception is made by Pets Global, Inc., an independent maker, based in Valencia, California, USA, founded in 2010.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 27 Earthborn Holistic foods and 9 Inception foods.

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Common Questions

Which scores higher on KibbleLab, Earthborn Holistic or Inception?

Earthborn Holistic scores higher: it averages 8.2 out of 10 across 27 scored foods, compared with 8.1 for Inception. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Earthborn Holistic and Inception?

Earthborn Holistic is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc. Inception is made by Pets Global, Inc.

Which brand has more products on KibbleLab?

Earthborn Holistic has 27 products in the KibbleLab database, compared with 9 for Inception.

Where is each brand based?

Earthborn Holistic is based in Evansville, Indiana, USA. Inception is based in Valencia, California, USA.

Have Earthborn Holistic or Inception been recalled?

Neither Earthborn Holistic nor Inception has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Earthborn Holistic and Inception .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.