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Eukanuba vs Purpose

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Purpose by Purpose Pet Food LLC. On KibbleLab, Purpose averages 8.8 out of 10 across its scored foods, compared with 8.2 for Eukanuba. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Purpose does not.

Eukanuba and Purpose compared

Eukanuba Purpose
Manufacturer Mars Petcare Purpose Pet Food LLC
Parent company Mars, Incorporated Independent
Founded 1935 2014
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) St. Louis, Missouri, USA
Products listed 23 9
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 23) 8.8 (avg of 9)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Eukanuba vs Purpose: how they compare

Scores

Purpose scores higher on KibbleLab, averaging 8.8 out of 10 across 9 scored foods, compared with 8.2 across 23 for Eukanuba. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Purpose is made by Purpose Pet Food LLC, an independent maker, based in St. Louis, Missouri, USA, founded in 2014.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Purpose does not. KibbleLab lists 23 Eukanuba foods and 9 Purpose foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or Purpose?

Purpose scores higher: it averages 8.8 out of 10 across 9 scored foods, compared with 8.2 for Eukanuba. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Eukanuba and Purpose?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Purpose is made by Purpose Pet Food LLC.

Which brand has more products on KibbleLab?

Eukanuba has 23 products in the KibbleLab database, compared with 9 for Purpose.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Purpose is based in St. Louis, Missouri, USA.

Do Eukanuba and Purpose meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Purpose does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Eukanuba or Purpose been recalled?

Neither Eukanuba nor Purpose has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Eukanuba and Purpose .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.