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Eukanuba vs SquarePet

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and SquarePet is branded by SquarePet Nutrition and made by third-party co-packers. On KibbleLab, Eukanuba averages 9.1 out of 10 across its scored foods, compared with 8.7 for SquarePet. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while SquarePet does not.

Eukanuba and SquarePet compared

Eukanuba SquarePet
Manufacturer Mars Petcare SquarePet Nutrition
Parent company Mars, Incorporated Independent
Founded 1935 2018
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Austin, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Ohio and other Mars manufacturing regions Missouri
Products listed 27 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 27) 8.7 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Eukanuba vs SquarePet: how they compare

Scores

Eukanuba scores higher on KibbleLab, averaging 9.1 out of 10 across 27 scored foods, compared with 8.7 across 12 for SquarePet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. SquarePet is a brand of SquarePet Nutrition, based in Austin, Texas, USA, founded in 2018. Its food is made by third-party co-packers in United States.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while SquarePet does not. KibbleLab lists 27 Eukanuba foods and 12 SquarePet foods.

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Common Questions

Which scores higher on KibbleLab, Eukanuba or SquarePet?

Eukanuba scores higher: it averages 9.1 out of 10 across 27 scored foods, compared with 8.7 for SquarePet. Scores reflect published veterinary science.

Who makes Eukanuba and SquarePet?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. SquarePet is a brand of SquarePet Nutrition. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Eukanuba has 27 products in the KibbleLab database, compared with 12 for SquarePet.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). SquarePet is based in Austin, Texas, USA.

Do Eukanuba and SquarePet meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; SquarePet does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Eukanuba or SquarePet been recalled?

Neither Eukanuba nor SquarePet has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Eukanuba and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.