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FeedHoli vs SquarePet

FeedHoli is made by FeedHoli, and SquarePet by SquarePet Nutrition, and both make food for cats and dogs. On KibbleLab, SquarePet averages 8.6 out of 10 across its scored foods, compared with 8.4 for FeedHoli.

FeedHoli and SquarePet compared

FeedHoli SquarePet
Manufacturer FeedHoli SquarePet Nutrition
Parent company Independent Independent
Founded 2017 2018
Headquarters Seoul, South Korea Austin, Texas, USA
Products listed 12 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 12) 8.6 (avg of 12)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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FeedHoli vs SquarePet: how they compare

Scores

SquarePet scores higher on KibbleLab, averaging 8.6 out of 10 across 12 scored foods, compared with 8.4 across 12 for FeedHoli. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

FeedHoli is made by FeedHoli, an independent maker, based in Seoul, South Korea, founded in 2017. SquarePet is made by SquarePet Nutrition, an independent maker, based in Austin, Texas, USA, founded in 2018.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 12 FeedHoli foods and 12 SquarePet foods.

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Common Questions

Which scores higher on KibbleLab, FeedHoli or SquarePet?

SquarePet scores higher: it averages 8.6 out of 10 across 12 scored foods, compared with 8.4 for FeedHoli. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes FeedHoli and SquarePet?

FeedHoli is made by FeedHoli. SquarePet is made by SquarePet Nutrition.

Which brand has more products on KibbleLab?

FeedHoli and SquarePet each have 12 products in the KibbleLab database.

Where is each brand based?

FeedHoli is based in Seoul, South Korea. SquarePet is based in Austin, Texas, USA.

Have FeedHoli or SquarePet been recalled?

Neither FeedHoli nor SquarePet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: FeedHoli and SquarePet .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.