Skip to content

8,000+ pet foods rated. Your best match, free in 30 seconds.

Eukanuba vs Wishbone

Eukanuba is made by Mars Petcare (owned by Mars, Incorporated), and Wishbone is made by AAF (Asia) Ltd. On KibbleLab, Eukanuba averages 9.1 out of 10 across its scored foods, compared with 8.1 for Wishbone. Eukanuba meets WSAVA's published criteria for evaluating a manufacturer, while Wishbone does not.

Eukanuba and Wishbone compared

Eukanuba Wishbone
Manufacturer Mars Petcare AAF (Asia) Ltd.
Parent company Mars, Incorporated Independent
Founded 1935 2012
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Auckland, New Zealand
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States New Zealand
Manufacturing region Ohio and other Mars manufacturing regions Waikato
Products listed 27 18
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 27) 8.1 (avg of 18)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

Eukanuba vs Wishbone: how they compare

Scores

Eukanuba scores higher on KibbleLab, averaging 9.1 out of 10 across 27 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Eukanuba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Eukanuba meets WSAVA's published manufacturer criteria, while Wishbone does not. KibbleLab lists 27 Eukanuba foods and 18 Wishbone foods.

Not sure which is right for your pet?

Sign in free to save favorites and compare foods side by side. Add KL+ to see Eukanuba and Wishbone scored for your pet's breed, age, and health focus.

Example foods

Common Questions

Which scores higher on KibbleLab, Eukanuba or Wishbone?

Eukanuba scores higher: it averages 9.1 out of 10 across 27 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science.

Who makes Eukanuba and Wishbone?

Eukanuba is made by Mars Petcare, which is owned by Mars, Incorporated. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Eukanuba has 27 products in the KibbleLab database, compared with 18 for Wishbone.

Where is each brand based?

Eukanuba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Wishbone is based in Auckland, New Zealand.

Do Eukanuba and Wishbone meet WSAVA criteria?

Eukanuba meets WSAVA's published criteria for evaluating a manufacturer; Wishbone does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Eukanuba or Wishbone been recalled?

Neither Eukanuba nor Wishbone has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Eukanuba and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.