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Fancy Feast vs Forza10

Fancy Feast is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Forza10 by SANYpet S.p.A. On KibbleLab, Forza10 averages 8.1 out of 10 across its scored foods, compared with 7.8 for Fancy Feast. Fancy Feast makes food for cats, while Forza10 covers cats and dogs.

Fancy Feast and Forza10 compared

Fancy Feast Forza10
Manufacturer Nestlé Purina PetCare SANYpet S.p.A.
Parent company Nestlé S.A. Independent
Founded 2001 1995
Headquarters St. Louis, Missouri, USA Bagnoli di Sopra, Padua, Italy
Products listed 115 17
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.8 (avg of 115) 8.1 (avg of 17)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fancy Feast vs Forza10: how they compare

Scores

Forza10 scores higher on KibbleLab, averaging 8.1 out of 10 across 17 scored foods, compared with 7.8 across 115 for Fancy Feast. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fancy Feast is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Forza10 is made by SANYpet S.p.A., an independent maker, based in Bagnoli di Sopra, Padua, Italy, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 115 Fancy Feast foods and 17 Forza10 foods.

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Common Questions

Which scores higher on KibbleLab, Fancy Feast or Forza10?

Forza10 scores higher: it averages 8.1 out of 10 across 17 scored foods, compared with 7.8 for Fancy Feast. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fancy Feast and Forza10?

Fancy Feast is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Forza10 is made by SANYpet S.p.A.

Which brand has more products on KibbleLab?

Fancy Feast has 115 products in the KibbleLab database, compared with 17 for Forza10.

Where is each brand based?

Fancy Feast is based in St. Louis, Missouri, USA. Forza10 is based in Bagnoli di Sopra, Padua, Italy.

Have Fancy Feast or Forza10 been recalled?

Neither Fancy Feast nor Forza10 has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fancy Feast and Forza10 .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.