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Fancy Feast vs Victor

Fancy Feast is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Victor by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners). On KibbleLab, Victor averages 8.3 out of 10 across its scored foods, compared with 7.8 for Fancy Feast. Victor is accredited by the Pet Sustainability Coalition; Fancy Feast is not.

Fancy Feast and Victor compared

Fancy Feast Victor
Manufacturer Nestlé Purina PetCare Mid America Pet Food
Parent company Nestlé S.A. TA Associates / Rx3 Growth Partners
Founded 2001 2007
Headquarters St. Louis, Missouri, USA Mt. Pleasant, Texas, USA
Products listed 115 38
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.8 (avg of 115) 8.3 (avg of 38)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fancy Feast vs Victor: how they compare

Scores

Victor scores higher on KibbleLab, averaging 8.3 out of 10 across 38 scored foods, compared with 7.8 across 115 for Fancy Feast. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fancy Feast is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; Fancy Feast is not. KibbleLab lists 115 Fancy Feast foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Fancy Feast or Victor?

Victor scores higher: it averages 8.3 out of 10 across 38 scored foods, compared with 7.8 for Fancy Feast. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fancy Feast and Victor?

Fancy Feast is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Fancy Feast has 115 products in the KibbleLab database, compared with 38 for Victor.

Where is each brand based?

Fancy Feast is based in St. Louis, Missouri, USA. Victor is based in Mt. Pleasant, Texas, USA.

Are Fancy Feast or Victor PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Fancy Feast or Victor been recalled?

Neither Fancy Feast nor Victor has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fancy Feast and Victor .

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.