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Feline Natural vs Iams

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Iams by Iams Company (owned by Mars, Incorporated). On KibbleLab, Feline Natural averages 8.8 out of 10 across its scored foods, compared with 8.1 for Iams. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Feline Natural does not.

Feline Natural and Iams compared

Feline Natural Iams
Manufacturer K9 Natural Foods Limited Iams Company
Parent company KKR (Natural Pet Food Group) Mars, Incorporated
Founded 2006 1946
Headquarters Christchurch, New Zealand Mason, Ohio, United States
Products listed 18 48
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 18) 8.1 (avg of 48)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Feline Natural vs Iams: how they compare

Scores

Feline Natural scores higher on KibbleLab, averaging 8.8 out of 10 across 18 scored foods, compared with 8.1 across 48 for Iams. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Feline Natural does not. Feline Natural is accredited by the Pet Sustainability Coalition; Iams is not. KibbleLab lists 18 Feline Natural foods and 48 Iams foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or Iams?

Feline Natural scores higher: it averages 8.8 out of 10 across 18 scored foods, compared with 8.1 for Iams. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Feline Natural and Iams?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Iams is made by Iams Company, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 18 for Feline Natural.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. Iams is based in Mason, Ohio, United States.

Do Feline Natural and Iams meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Feline Natural does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Feline Natural or Iams PSC Accredited?

Feline Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Feline Natural or Iams been recalled?

Neither Feline Natural nor Iams has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Feline Natural and Iams .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.