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Forza10 vs Iams

Forza10 is made by SANYpet S.p.A., and Iams is made by Iams Company (owned by Mars, Incorporated), and both make food for cats and dogs. On KibbleLab, Iams averages 9.1 out of 10 across its scored foods, compared with 8.7 for Forza10. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Forza10 does not.

Forza10 and Iams compared

Forza10 Iams
Manufacturer SANYpet S.p.A. Iams Company
Parent company Independent Mars, Incorporated
Founded 1995 1946
Headquarters Bagnoli di Sopra, Padua, Italy Mason, Ohio, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Italy United States
Manufacturing region Veneto Ohio
Products listed 17 48
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 17) 9.1 (avg of 48)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Forza10 vs Iams: how they compare

Scores

Iams scores higher on KibbleLab, averaging 9.1 out of 10 across 48 scored foods, compared with 8.7 across 17 for Forza10. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Forza10 is made by SANYpet S.p.A., an independent maker, based in Bagnoli di Sopra, Padua, Italy, founded in 1995. Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Forza10 does not. KibbleLab lists 17 Forza10 foods and 48 Iams foods.

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Common Questions

Which scores higher on KibbleLab, Forza10 or Iams?

Iams scores higher: it averages 9.1 out of 10 across 48 scored foods, compared with 8.7 for Forza10. Scores reflect published veterinary science.

Who makes Forza10 and Iams?

Forza10 is made by SANYpet S.p.A. Iams is made by Iams Company, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 17 for Forza10.

Where is each brand based?

Forza10 is based in Bagnoli di Sopra, Padua, Italy. Iams is based in Mason, Ohio, United States.

Do Forza10 and Iams meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Forza10 does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have Forza10 or Iams been recalled?

Neither Forza10 nor Iams has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Forza10 and Iams .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.