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Feline Natural vs PureBites

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and PureBites by Pure Treats Inc. On KibbleLab, Feline Natural averages 8.8 out of 10 across its scored foods, compared with 8.6 for PureBites. Feline Natural is accredited by the Pet Sustainability Coalition; PureBites is not.

Feline Natural and PureBites compared

Feline Natural PureBites
Manufacturer K9 Natural Foods Limited Pure Treats Inc.
Parent company KKR (Natural Pet Food Group) Independent
Founded 2006 2005
Headquarters Christchurch, New Zealand Vaudreuil-Dorion, Quebec, Canada
Products listed 18 73
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 18) 8.6 (avg of 73)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Feline Natural vs PureBites: how they compare

Scores

Feline Natural scores higher on KibbleLab, averaging 8.8 out of 10 across 18 scored foods, compared with 8.6 across 73 for PureBites. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. PureBites is made by Pure Treats Inc., an independent maker, based in Vaudreuil-Dorion, Quebec, Canada, founded in 2005.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Feline Natural is accredited by the Pet Sustainability Coalition; PureBites is not. KibbleLab lists 18 Feline Natural foods and 73 PureBites foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or PureBites?

Feline Natural scores higher: it averages 8.8 out of 10 across 18 scored foods, compared with 8.6 for PureBites. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Feline Natural and PureBites?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). PureBites is made by Pure Treats Inc.

Which brand has more products on KibbleLab?

PureBites has 73 products in the KibbleLab database, compared with 18 for Feline Natural.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. PureBites is based in Vaudreuil-Dorion, Quebec, Canada.

Are Feline Natural or PureBites PSC Accredited?

Feline Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Feline Natural or PureBites been recalled?

Neither Feline Natural nor PureBites has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Feline Natural and PureBites .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.