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Feline Natural vs Purina Pro Plan

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Purina Pro Plan by Nestlé Purina PetCare (owned by Nestlé S.A.). On KibbleLab, Feline Natural averages 8.8 out of 10 across its scored foods, compared with 8.4 for Purina Pro Plan. Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer, while Feline Natural does not.

Feline Natural and Purina Pro Plan compared

Feline Natural Purina Pro Plan
Manufacturer K9 Natural Foods Limited Nestlé Purina PetCare
Parent company KKR (Natural Pet Food Group) Nestlé S.A.
Founded 2006 2001
Headquarters Christchurch, New Zealand St. Louis, Missouri, USA
Products listed 18 162
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 18) 8.4 (avg of 162)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Feline Natural vs Purina Pro Plan: how they compare

Scores

Feline Natural scores higher on KibbleLab, averaging 8.8 out of 10 across 18 scored foods, compared with 8.4 across 162 for Purina Pro Plan. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Purina Pro Plan is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina Pro Plan meets WSAVA's published manufacturer criteria, while Feline Natural does not. Feline Natural is accredited by the Pet Sustainability Coalition; Purina Pro Plan is not. KibbleLab lists 18 Feline Natural foods and 162 Purina Pro Plan foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or Purina Pro Plan?

Feline Natural scores higher: it averages 8.8 out of 10 across 18 scored foods, compared with 8.4 for Purina Pro Plan. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Feline Natural and Purina Pro Plan?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Purina Pro Plan is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina Pro Plan has 162 products in the KibbleLab database, compared with 18 for Feline Natural.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. Purina Pro Plan is based in St. Louis, Missouri, USA.

Do Feline Natural and Purina Pro Plan meet WSAVA criteria?

Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer; Feline Natural does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Feline Natural or Purina Pro Plan PSC Accredited?

Feline Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Feline Natural or Purina Pro Plan been recalled?

Neither Feline Natural nor Purina Pro Plan has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Feline Natural and Purina Pro Plan .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.