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Feline Natural vs Reveal

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers, and both make food for cats. On KibbleLab, Feline Natural averages 8.4 out of 10 across its scored foods, compared with 8.0 for Reveal.

Feline Natural and Reveal compared

Feline Natural Reveal
Manufacturer K9 Natural Foods Limited MPM Products
Parent company KKR (Natural Pet Food Group) Partners Group
Founded 2006 2002
Headquarters Christchurch, New Zealand Manchester, United Kingdom
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in New Zealand Thailand
Manufacturing region Canterbury Not listed
Products listed 18 30
Serves Cats Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 18) 8.0 (avg of 30)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Feline Natural vs Reveal: how they compare

Scores

Feline Natural scores higher on KibbleLab, averaging 8.4 out of 10 across 18 scored foods, compared with 8.0 across 30 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 18 Feline Natural foods and 30 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or Reveal?

Feline Natural scores higher: it averages 8.4 out of 10 across 18 scored foods, compared with 8.0 for Reveal. Scores reflect published veterinary science.

Who makes Feline Natural and Reveal?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand.

Which brand has more products on KibbleLab?

Reveal has 30 products in the KibbleLab database, compared with 18 for Feline Natural.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. Reveal is based in Manchester, United Kingdom.

Are Feline Natural or Reveal PSC Accredited?

Both Feline Natural and Reveal are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Feline Natural or Reveal been recalled?

Neither Feline Natural nor Reveal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Feline Natural and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.