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Feline Natural vs Wishbone

Feline Natural is made by K9 Natural Foods Limited (owned by KKR (Natural Pet Food Group)), and Wishbone by AAF (Asia) Ltd. On KibbleLab, Feline Natural averages 8.8 out of 10 across its scored foods, compared with 8.1 for Wishbone. Feline Natural is accredited by the Pet Sustainability Coalition; Wishbone is not.

Feline Natural and Wishbone compared

Feline Natural Wishbone
Manufacturer K9 Natural Foods Limited AAF (Asia) Ltd.
Parent company KKR (Natural Pet Food Group) Independent
Founded 2006 2012
Headquarters Christchurch, New Zealand Auckland, New Zealand
Products listed 18 18
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.8 (avg of 18) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Feline Natural vs Wishbone: how they compare

Scores

Feline Natural scores higher on KibbleLab, averaging 8.8 out of 10 across 18 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Feline Natural is made by K9 Natural Foods Limited, owned by KKR (Natural Pet Food Group), based in Christchurch, New Zealand, founded in 2006. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Feline Natural is accredited by the Pet Sustainability Coalition; Wishbone is not. KibbleLab lists 18 Feline Natural foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Feline Natural or Wishbone?

Feline Natural scores higher: it averages 8.8 out of 10 across 18 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Feline Natural and Wishbone?

Feline Natural is made by K9 Natural Foods Limited, which is owned by KKR (Natural Pet Food Group). Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Feline Natural and Wishbone each have 18 products in the KibbleLab database.

Where is each brand based?

Feline Natural is based in Christchurch, New Zealand. Wishbone is based in Auckland, New Zealand.

Are Feline Natural or Wishbone PSC Accredited?

Feline Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Feline Natural or Wishbone been recalled?

Neither Feline Natural nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Feline Natural and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.