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Fera Pets vs Holistic Select

Fera Pets is branded by Fera Pets, Inc. (owned by General Mills, Inc.) and made by third-party contract manufacturers, and Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Holistic Select averages 8.6 out of 10 across its scored foods, compared with 8.2 for Fera Pets. Holistic Select is accredited by the Pet Sustainability Coalition; Fera Pets is not.

Fera Pets and Holistic Select compared

Fera Pets Holistic Select
Manufacturer Fera Pets, Inc. Wellness Pet Company
Parent company General Mills, Inc. Clearlake Capital Group
Founded 2017 2021
Headquarters Glendale, California, USA Tewksbury, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States United States
Manufacturing region California Arkansas
Products listed 28 8
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.2 (avg of 28) 8.6 (avg of 8)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Fera Pets vs Holistic Select: how they compare

Scores

Holistic Select scores higher on KibbleLab, averaging 8.6 out of 10 across 8 scored foods, compared with 8.2 across 28 for Fera Pets. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Fera Pets is a brand of Fera Pets, Inc., owned by General Mills, Inc., based in Glendale, California, USA, founded in 2017. Its food is made by third-party contract manufacturers in United States. Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; Fera Pets is not. KibbleLab lists 28 Fera Pets foods and 8 Holistic Select foods.

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Common Questions

Which scores higher on KibbleLab, Fera Pets or Holistic Select?

Holistic Select scores higher: it averages 8.6 out of 10 across 8 scored foods, compared with 8.2 for Fera Pets. Scores reflect published veterinary science.

Who makes Fera Pets and Holistic Select?

Fera Pets is a brand of Fera Pets, Inc., which is owned by General Mills, Inc.. Its food is made by third-party contract manufacturers in United States. Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Fera Pets has 28 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Fera Pets is based in Glendale, California, USA. Holistic Select is based in Tewksbury, Massachusetts, USA.

Are Fera Pets or Holistic Select PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Fera Pets or Holistic Select been recalled?

Neither Fera Pets nor Holistic Select has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Fera Pets and Holistic Select .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.