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FirstMate vs Sheba

FirstMate is made by FirstMate Pet Foods (owned by Nasta Pet Food), and Sheba by Mars Petcare (owned by Mars, Incorporated). On KibbleLab, FirstMate averages 8.4 out of 10 across its scored foods, compared with 7.8 for Sheba. FirstMate makes food for cats and dogs, while Sheba covers cats.

FirstMate and Sheba compared

FirstMate Sheba
Manufacturer FirstMate Pet Foods Mars Petcare
Parent company Nasta Pet Food Mars, Incorporated
Founded 1989 1935
Headquarters North Vancouver, British Columbia, Canada Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Products listed 56 31
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 56) 7.8 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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FirstMate vs Sheba: how they compare

Scores

FirstMate scores higher on KibbleLab, averaging 8.4 out of 10 across 56 scored foods, compared with 7.8 across 31 for Sheba. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

FirstMate is made by FirstMate Pet Foods, owned by Nasta Pet Food, based in North Vancouver, British Columbia, Canada, founded in 1989. Sheba is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 56 FirstMate foods and 31 Sheba foods.

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Common Questions

Which scores higher on KibbleLab, FirstMate or Sheba?

FirstMate scores higher: it averages 8.4 out of 10 across 56 scored foods, compared with 7.8 for Sheba. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes FirstMate and Sheba?

FirstMate is made by FirstMate Pet Foods, which is owned by Nasta Pet Food. Sheba is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

FirstMate has 56 products in the KibbleLab database, compared with 31 for Sheba.

Where is each brand based?

FirstMate is based in North Vancouver, British Columbia, Canada. Sheba is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Have FirstMate or Sheba been recalled?

Neither FirstMate nor Sheba has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: FirstMate and Sheba .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.