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FirstMate vs Sweet Potato Chews

FirstMate is made by FirstMate Pet Foods (owned by Nasta Pet Food), and Sweet Potato Chews by Crumps' Naturals Inc. On KibbleLab, FirstMate averages 8.4 out of 10 across its scored foods, compared with 7.9 for Sweet Potato Chews. FirstMate makes food for cats and dogs, while Sweet Potato Chews covers dogs.

FirstMate and Sweet Potato Chews compared

FirstMate Sweet Potato Chews
Manufacturer FirstMate Pet Foods Crumps' Naturals Inc.
Parent company Nasta Pet Food Independent
Founded 1989 2006
Headquarters North Vancouver, British Columbia, Canada Mississauga, Ontario, Canada
Products listed 56 2
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 56) 7.9 (avg of 2)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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FirstMate vs Sweet Potato Chews: how they compare

Scores

FirstMate scores higher on KibbleLab, averaging 8.4 out of 10 across 56 scored foods, compared with 7.9 across 2 for Sweet Potato Chews. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

FirstMate is made by FirstMate Pet Foods, owned by Nasta Pet Food, based in North Vancouver, British Columbia, Canada, founded in 1989. Sweet Potato Chews is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 56 FirstMate foods and 2 Sweet Potato Chews foods.

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Common Questions

Which scores higher on KibbleLab, FirstMate or Sweet Potato Chews?

FirstMate scores higher: it averages 8.4 out of 10 across 56 scored foods, compared with 7.9 for Sweet Potato Chews. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes FirstMate and Sweet Potato Chews?

FirstMate is made by FirstMate Pet Foods, which is owned by Nasta Pet Food. Sweet Potato Chews is made by Crumps' Naturals Inc.

Which brand has more products on KibbleLab?

FirstMate has 56 products in the KibbleLab database, compared with 2 for Sweet Potato Chews.

Where is each brand based?

FirstMate is based in North Vancouver, British Columbia, Canada. Sweet Potato Chews is based in Mississauga, Ontario, Canada.

Have FirstMate or Sweet Potato Chews been recalled?

Neither FirstMate nor Sweet Potato Chews has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: FirstMate and Sweet Potato Chews .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.