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Freshpet vs Reveal

Freshpet is made by Freshpet, Inc., and Reveal by MPM Products (owned by Partners Group). On KibbleLab, Freshpet averages 8.3 out of 10 across its scored foods, compared with 7.6 for Reveal. Freshpet makes food for cats and dogs, while Reveal covers cats.

Freshpet and Reveal compared

Freshpet Reveal
Manufacturer Freshpet, Inc. MPM Products
Parent company Independent Partners Group
Founded 2006 2002
Headquarters Bedminster, New Jersey, USA Manchester, United Kingdom
Products listed 43 32
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 43) 7.6 (avg of 32)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Freshpet vs Reveal: how they compare

Scores

Freshpet scores higher on KibbleLab, averaging 8.3 out of 10 across 43 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Freshpet is made by Freshpet, Inc., an independent maker, based in Bedminster, New Jersey, USA, founded in 2006. Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 43 Freshpet foods and 32 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Freshpet or Reveal?

Freshpet scores higher: it averages 8.3 out of 10 across 43 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Freshpet and Reveal?

Freshpet is made by Freshpet, Inc. Reveal is made by MPM Products, which is owned by Partners Group.

Which brand has more products on KibbleLab?

Freshpet has 43 products in the KibbleLab database, compared with 32 for Reveal.

Where is each brand based?

Freshpet is based in Bedminster, New Jersey, USA. Reveal is based in Manchester, United Kingdom.

Are Freshpet or Reveal PSC Accredited?

Both Freshpet and Reveal are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Freshpet or Reveal been recalled?

Neither Freshpet nor Reveal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Freshpet and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.