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Fur Valley Pet vs Reveal

Fur Valley Pet is made by Fur Valley Pet, and Reveal by MPM Products (owned by Partners Group). On KibbleLab, Fur Valley Pet averages 8.3 out of 10 across its scored foods, compared with 7.6 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Fur Valley Pet is not.

Fur Valley Pet and Reveal compared

Fur Valley Pet Reveal
Manufacturer Fur Valley Pet MPM Products
Parent company Independent Partners Group
Founded 2020 2002
Headquarters Corona, California, USA Manchester, United Kingdom
Products listed 6 32
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 6) 7.6 (avg of 32)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fur Valley Pet vs Reveal: how they compare

Scores

Fur Valley Pet scores higher on KibbleLab, averaging 8.3 out of 10 across 6 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fur Valley Pet is made by Fur Valley Pet, an independent maker, based in Corona, California, USA, founded in 2020. Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Fur Valley Pet is not. KibbleLab lists 6 Fur Valley Pet foods and 32 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Fur Valley Pet or Reveal?

Fur Valley Pet scores higher: it averages 8.3 out of 10 across 6 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fur Valley Pet and Reveal?

Fur Valley Pet is made by Fur Valley Pet. Reveal is made by MPM Products, which is owned by Partners Group.

Which brand has more products on KibbleLab?

Reveal has 32 products in the KibbleLab database, compared with 6 for Fur Valley Pet.

Where is each brand based?

Fur Valley Pet is based in Corona, California, USA. Reveal is based in Manchester, United Kingdom.

Are Fur Valley Pet or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Fur Valley Pet or Reveal been recalled?

Neither Fur Valley Pet nor Reveal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fur Valley Pet and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.