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Freshpet vs Wholesomes

Freshpet is made by Freshpet, Inc., and Wholesomes by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, Freshpet averages 8.3 out of 10 across its scored foods, compared with 7.6 for Wholesomes. Freshpet is accredited by the Pet Sustainability Coalition; Wholesomes is not.

Freshpet and Wholesomes compared

Freshpet Wholesomes
Manufacturer Freshpet, Inc. Midwestern Pet Foods, Inc.
Parent company Independent Nunn Milling Company, Inc.
Founded 2006 1926
Headquarters Bedminster, New Jersey, USA Evansville, Indiana, USA
Products listed 43 29
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 43) 7.6 (avg of 29)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Freshpet vs Wholesomes: how they compare

Scores

Freshpet scores higher on KibbleLab, averaging 8.3 out of 10 across 43 scored foods, compared with 7.6 across 29 for Wholesomes. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Freshpet is made by Freshpet, Inc., an independent maker, based in Bedminster, New Jersey, USA, founded in 2006. Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Freshpet is accredited by the Pet Sustainability Coalition; Wholesomes is not. KibbleLab lists 43 Freshpet foods and 29 Wholesomes foods.

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Common Questions

Which scores higher on KibbleLab, Freshpet or Wholesomes?

Freshpet scores higher: it averages 8.3 out of 10 across 43 scored foods, compared with 7.6 for Wholesomes. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Freshpet and Wholesomes?

Freshpet is made by Freshpet, Inc. Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Freshpet has 43 products in the KibbleLab database, compared with 29 for Wholesomes.

Where is each brand based?

Freshpet is based in Bedminster, New Jersey, USA. Wholesomes is based in Evansville, Indiana, USA.

Are Freshpet or Wholesomes PSC Accredited?

Freshpet is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Freshpet or Wholesomes been recalled?

Neither Freshpet nor Wholesomes has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Freshpet and Wholesomes .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.