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Greenies vs Reveal

Greenies is made by Mars Petcare (owned by Mars, Incorporated), and Reveal by MPM Products (owned by Partners Group). On KibbleLab, Greenies averages 7.7 out of 10 across its scored foods, compared with 7.6 for Reveal. Reveal is accredited by the Pet Sustainability Coalition; Greenies is not.

Greenies and Reveal compared

Greenies Reveal
Manufacturer Mars Petcare MPM Products
Parent company Mars, Incorporated Partners Group
Founded 1935 2002
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Manchester, United Kingdom
Products listed 102 32
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.7 (avg of 102) 7.6 (avg of 32)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Greenies vs Reveal: how they compare

Scores

Greenies scores higher on KibbleLab, averaging 7.7 out of 10 across 102 scored foods, compared with 7.6 across 32 for Reveal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Reveal is made by MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Greenies is not. KibbleLab lists 102 Greenies foods and 32 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Greenies or Reveal?

Greenies scores higher: it averages 7.7 out of 10 across 102 scored foods, compared with 7.6 for Reveal. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Greenies and Reveal?

Greenies is made by Mars Petcare, which is owned by Mars, Incorporated. Reveal is made by MPM Products, which is owned by Partners Group.

Which brand has more products on KibbleLab?

Greenies has 102 products in the KibbleLab database, compared with 32 for Reveal.

Where is each brand based?

Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Reveal is based in Manchester, United Kingdom.

Are Greenies or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Greenies or Reveal been recalled?

Neither Greenies nor Reveal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Greenies and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.