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Fur Valley Pet vs Wishbone

Fur Valley Pet is made by Fur Valley Pet, and Wishbone by AAF (Asia) Ltd., and both make food for cats and dogs. On KibbleLab, Fur Valley Pet averages 8.3 out of 10 across its scored foods, compared with 8.1 for Wishbone.

Fur Valley Pet and Wishbone compared

Fur Valley Pet Wishbone
Manufacturer Fur Valley Pet AAF (Asia) Ltd.
Parent company Independent Independent
Founded 2020 2012
Headquarters Corona, California, USA Auckland, New Zealand
Products listed 6 18
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 6) 8.1 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Fur Valley Pet vs Wishbone: how they compare

Scores

Fur Valley Pet scores higher on KibbleLab, averaging 8.3 out of 10 across 6 scored foods, compared with 8.1 across 18 for Wishbone. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Fur Valley Pet is made by Fur Valley Pet, an independent maker, based in Corona, California, USA, founded in 2020. Wishbone is made by AAF (Asia) Ltd., an independent maker, based in Auckland, New Zealand, founded in 2012.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 6 Fur Valley Pet foods and 18 Wishbone foods.

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Common Questions

Which scores higher on KibbleLab, Fur Valley Pet or Wishbone?

Fur Valley Pet scores higher: it averages 8.3 out of 10 across 6 scored foods, compared with 8.1 for Wishbone. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Fur Valley Pet and Wishbone?

Fur Valley Pet is made by Fur Valley Pet. Wishbone is made by AAF (Asia) Ltd.

Which brand has more products on KibbleLab?

Wishbone has 18 products in the KibbleLab database, compared with 6 for Fur Valley Pet.

Where is each brand based?

Fur Valley Pet is based in Corona, California, USA. Wishbone is based in Auckland, New Zealand.

Have Fur Valley Pet or Wishbone been recalled?

Neither Fur Valley Pet nor Wishbone has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Fur Valley Pet and Wishbone .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.