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Greenies vs Now Fresh

Greenies is made by Mars Petcare (owned by Mars, Incorporated), and Now Fresh by Petcurean Pet Nutrition Inc., and both make food for cats and dogs. On KibbleLab, Now Fresh averages 8.4 out of 10 across its scored foods, compared with 7.7 for Greenies. Now Fresh is accredited by the Pet Sustainability Coalition; Greenies is not.

Greenies and Now Fresh compared

Greenies Now Fresh
Manufacturer Mars Petcare Petcurean Pet Nutrition Inc.
Parent company Mars, Incorporated Independent
Founded 1935 1999
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Chilliwack, British Columbia, Canada
Products listed 102 31
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.7 (avg of 102) 8.4 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Greenies vs Now Fresh: how they compare

Scores

Now Fresh scores higher on KibbleLab, averaging 8.4 out of 10 across 31 scored foods, compared with 7.7 across 102 for Greenies. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Greenies is not. KibbleLab lists 102 Greenies foods and 31 Now Fresh foods.

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Common Questions

Which scores higher on KibbleLab, Greenies or Now Fresh?

Now Fresh scores higher: it averages 8.4 out of 10 across 31 scored foods, compared with 7.7 for Greenies. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Greenies and Now Fresh?

Greenies is made by Mars Petcare, which is owned by Mars, Incorporated. Now Fresh is made by Petcurean Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Greenies has 102 products in the KibbleLab database, compared with 31 for Now Fresh.

Where is each brand based?

Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Greenies or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Greenies or Now Fresh been recalled?

Neither Greenies nor Now Fresh has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Greenies and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.