Greenies vs Wild Earth
Greenies is made by Mars Petcare (owned by Mars, Incorporated), and Wild Earth by Wild Earth, Inc. (owned by InvenTel). On KibbleLab, Wild Earth averages 8.2 out of 10 across its scored foods, compared with 7.7 for Greenies. Greenies makes food for cats and dogs, while Wild Earth covers dogs.
Greenies and Wild Earth compared
| Attribute | Greenies |
|
|---|---|---|
| Manufacturer | Mars Petcare | Wild Earth, Inc. |
| Parent company | Mars, Incorporated | InvenTel |
| Founded | 1935 | 2017 |
| Headquarters | Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) | Berkeley, California, USA |
| Products listed | 102 | 1 |
| Serves | Cats & dogs | Dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works . |
7.7 (avg of 102) | 8.2 (avg of 1) |
Recalls on recordKibbleLab began logging recalls in July 2026, so earlier recalls may not appear. |
None | None |
| Where to buy | Amazon Check prices on Amazon | Amazon Check prices on Amazon |
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Greenies vs Wild Earth: how they compare
Scores
Wild Earth scores higher on KibbleLab, averaging 8.2 out of 10 across 1 scored foods, compared with 7.7 across 102 for Greenies. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.
Who makes them
Greenies is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Wild Earth is made by Wild Earth, Inc., owned by InvenTel, based in Berkeley, California, USA, founded in 2017.
Standards and range
Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 102 Greenies foods and 1 Wild Earth food.
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Common Questions
Which scores higher on KibbleLab, Greenies or Wild Earth?
Wild Earth scores higher: it averages 8.2 out of 10 across 1 scored foods, compared with 7.7 for Greenies. Scores reflect published veterinary science, and no one can pay for a higher score.
Who makes Greenies and Wild Earth?
Greenies is made by Mars Petcare, which is owned by Mars, Incorporated. Wild Earth is made by Wild Earth, Inc., which is owned by InvenTel.
Which brand has more products on KibbleLab?
Greenies has 102 products in the KibbleLab database, compared with 1 for Wild Earth.
Where is each brand based?
Greenies is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Wild Earth is based in Berkeley, California, USA.
Have Greenies or Wild Earth been recalled?
Neither Greenies nor Wild Earth has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
See the full profiles: Greenies and Wild Earth .
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.