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Halo vs Wholesomes

Halo is made by Halo, Purely For Pets, Inc. (owned by SRx Health Solutions, Inc.), and Wholesomes by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, Halo averages 8.2 out of 10 across its scored foods, compared with 7.6 for Wholesomes. Wholesomes's maker dates to 1926, while Halo's launched in 1986.

Halo and Wholesomes compared

Halo Wholesomes
Manufacturer Halo, Purely For Pets, Inc. Midwestern Pet Foods, Inc.
Parent company SRx Health Solutions, Inc. Nunn Milling Company, Inc.
Founded 1986 1926
Headquarters Tampa, Florida, USA Evansville, Indiana, USA
Products listed 50 29
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 50) 7.6 (avg of 29)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Halo vs Wholesomes: how they compare

Scores

Halo scores higher on KibbleLab, averaging 8.2 out of 10 across 50 scored foods, compared with 7.6 across 29 for Wholesomes. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Halo is made by Halo, Purely For Pets, Inc., owned by SRx Health Solutions, Inc., based in Tampa, Florida, USA, founded in 1986. Wholesomes is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 50 Halo foods and 29 Wholesomes foods.

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Common Questions

Which scores higher on KibbleLab, Halo or Wholesomes?

Halo scores higher: it averages 8.2 out of 10 across 50 scored foods, compared with 7.6 for Wholesomes. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Halo and Wholesomes?

Halo is made by Halo, Purely For Pets, Inc., which is owned by SRx Health Solutions, Inc. Wholesomes is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Halo has 50 products in the KibbleLab database, compared with 29 for Wholesomes.

Where is each brand based?

Halo is based in Tampa, Florida, USA. Wholesomes is based in Evansville, Indiana, USA.

Have Halo or Wholesomes been recalled?

Neither Halo nor Wholesomes has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Halo and Wholesomes .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.