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Hill's Natural vs Kibbles 'n Bits

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Kibbles 'n Bits by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and both make food for dogs. On KibbleLab, Hill's Natural averages 7.4 out of 10 across its scored foods, compared with 5.2 for Kibbles 'n Bits. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Kibbles 'n Bits does not.

Hill's Natural and Kibbles 'n Bits compared

Hill's Natural Kibbles 'n Bits
Manufacturer Hill's Pet Nutrition Post Holdings Pet Brands
Parent company Colgate-Palmolive Company Post Holdings, Inc.
Founded 1907 2023
Headquarters Topeka, Kansas, USA St. Louis, Missouri, USA
Products listed 15 7
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.4 (avg of 15) 5.2 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Hill's Natural vs Kibbles 'n Bits: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 7.4 out of 10 across 15 scored foods, compared with 5.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Kibbles 'n Bits does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Kibbles 'n Bits is not. KibbleLab lists 15 Hill's Natural foods and 7 Kibbles 'n Bits foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or Kibbles 'n Bits?

Hill's Natural scores higher: it averages 7.4 out of 10 across 15 scored foods, compared with 5.2 for Kibbles 'n Bits. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Hill's Natural and Kibbles 'n Bits?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc.

Which brand has more products on KibbleLab?

Hill's Natural has 15 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. Kibbles 'n Bits is based in St. Louis, Missouri, USA.

Do Hill's Natural and Kibbles 'n Bits meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Kibbles 'n Bits does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or Kibbles 'n Bits PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or Kibbles 'n Bits been recalled?

Neither Hill's Natural nor Kibbles 'n Bits has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Hill's Natural and Kibbles 'n Bits .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.