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Hill's Natural vs NaturVet

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and NaturVet by NaturVet (a division of Swedencare USA, Inc.) (owned by Swedencare AB). On KibbleLab, NaturVet averages 7.6 out of 10 across its scored foods, compared with 7.4 for Hill's Natural. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while NaturVet does not.

Hill's Natural and NaturVet compared

Hill's Natural NaturVet
Manufacturer Hill's Pet Nutrition NaturVet (a division of Swedencare USA, Inc.)
Parent company Colgate-Palmolive Company Swedencare AB
Founded 1907 1994
Headquarters Topeka, Kansas, USA Temecula, California, USA
Products listed 15 128
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.4 (avg of 15) 7.6 (avg of 128)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Hill's Natural vs NaturVet: how they compare

Scores

NaturVet scores higher on KibbleLab, averaging 7.6 out of 10 across 128 scored foods, compared with 7.4 across 15 for Hill's Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), owned by Swedencare AB, based in Temecula, California, USA, founded in 1994.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while NaturVet does not. Hill's Natural is accredited by the Pet Sustainability Coalition; NaturVet is not. KibbleLab lists 15 Hill's Natural foods and 128 NaturVet foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or NaturVet?

NaturVet scores higher: it averages 7.6 out of 10 across 128 scored foods, compared with 7.4 for Hill's Natural. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Hill's Natural and NaturVet?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), which is owned by Swedencare AB.

Which brand has more products on KibbleLab?

NaturVet has 128 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. NaturVet is based in Temecula, California, USA.

Do Hill's Natural and NaturVet meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; NaturVet does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or NaturVet PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or NaturVet been recalled?

Neither Hill's Natural nor NaturVet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Hill's Natural and NaturVet .

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.