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Hill's Natural vs PetAg

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and PetAg is made by PetAg, Inc. (owned by PBI-Gordon Corporation). On KibbleLab, Hill's Natural averages 9.1 out of 10 across its scored foods, compared with 7.7 for PetAg. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while PetAg does not.

Hill's Natural and PetAg compared

Hill's Natural PetAg
Manufacturer Hill's Pet Nutrition PetAg, Inc.
Parent company Colgate-Palmolive Company PBI-Gordon Corporation
Founded 1907 1930
Headquarters Topeka, Kansas, USA Hampshire, Illinois, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Kansas Illinois
Products listed 15 18
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.1 (avg of 15) 7.7 (avg of 18)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy
Amazon
Amazon

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Hill's Natural vs PetAg: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 9.1 out of 10 across 15 scored foods, compared with 7.7 across 18 for PetAg. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. PetAg is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while PetAg does not. Hill's Natural is accredited by the Pet Sustainability Coalition; PetAg is not. KibbleLab lists 15 Hill's Natural foods and 18 PetAg foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or PetAg?

Hill's Natural scores higher: it averages 9.1 out of 10 across 15 scored foods, compared with 7.7 for PetAg. Scores reflect published veterinary science.

Who makes Hill's Natural and PetAg?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. PetAg is made by PetAg, Inc., which is owned by PBI-Gordon Corporation.

Which brand has more products on KibbleLab?

PetAg has 18 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. PetAg is based in Hampshire, Illinois, USA.

Do Hill's Natural and PetAg meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; PetAg does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or PetAg PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or PetAg been recalled?

Hill's Natural has 1 recall on record in the KibbleLab database; PetAg has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Hill's Natural and PetAg .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.