Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Hill's Natural vs PetAg

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and PetAg by PetAg, Inc. (owned by PBI-Gordon Corporation). On KibbleLab, PetAg averages 7.8 out of 10 across its scored foods, compared with 7.4 for Hill's Natural. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while PetAg does not.

Hill's Natural and PetAg compared

Hill's Natural PetAg
Manufacturer Hill's Pet Nutrition PetAg, Inc.
Parent company Colgate-Palmolive Company PBI-Gordon Corporation
Founded 1907 1930
Headquarters Topeka, Kansas, USA Hampshire, Illinois, USA
Products listed 15 18
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.4 (avg of 15) 7.8 (avg of 18)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Hill's Natural vs PetAg: how they compare

Scores

PetAg scores higher on KibbleLab, averaging 7.8 out of 10 across 18 scored foods, compared with 7.4 across 15 for Hill's Natural. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. PetAg is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while PetAg does not. Hill's Natural is accredited by the Pet Sustainability Coalition; PetAg is not. KibbleLab lists 15 Hill's Natural foods and 18 PetAg foods.

Not sure which is right for your pet?

Sign in free to see Hill's Natural and PetAg scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Hill's Natural or PetAg?

PetAg scores higher: it averages 7.8 out of 10 across 18 scored foods, compared with 7.4 for Hill's Natural. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Hill's Natural and PetAg?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. PetAg is made by PetAg, Inc., which is owned by PBI-Gordon Corporation.

Which brand has more products on KibbleLab?

PetAg has 18 products in the KibbleLab database, compared with 15 for Hill's Natural.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. PetAg is based in Hampshire, Illinois, USA.

Do Hill's Natural and PetAg meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; PetAg does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or PetAg PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or PetAg been recalled?

Neither Hill's Natural nor PetAg has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Hill's Natural and PetAg .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.