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Hill's Natural vs Sportmix

Hill's Natural is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Sportmix by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.). On KibbleLab, Hill's Natural averages 7.4 out of 10 across its scored foods, compared with 7.1 for Sportmix. Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer, while Sportmix does not.

Hill's Natural and Sportmix compared

Hill's Natural Sportmix
Manufacturer Hill's Pet Nutrition Midwestern Pet Foods, Inc.
Parent company Colgate-Palmolive Company Nunn Milling Company, Inc.
Founded 1907 1926
Headquarters Topeka, Kansas, USA Evansville, Indiana, USA
Products listed 15 10
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.4 (avg of 15) 7.1 (avg of 10)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Hill's Natural vs Sportmix: how they compare

Scores

Hill's Natural scores higher on KibbleLab, averaging 7.4 out of 10 across 15 scored foods, compared with 7.1 across 10 for Sportmix. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Hill's Natural is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Sportmix is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Hill's Natural meets WSAVA's published manufacturer criteria, while Sportmix does not. Hill's Natural is accredited by the Pet Sustainability Coalition; Sportmix is not. KibbleLab lists 15 Hill's Natural foods and 10 Sportmix foods.

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Common Questions

Which scores higher on KibbleLab, Hill's Natural or Sportmix?

Hill's Natural scores higher: it averages 7.4 out of 10 across 15 scored foods, compared with 7.1 for Sportmix. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Hill's Natural and Sportmix?

Hill's Natural is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Sportmix is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Hill's Natural has 15 products in the KibbleLab database, compared with 10 for Sportmix.

Where is each brand based?

Hill's Natural is based in Topeka, Kansas, USA. Sportmix is based in Evansville, Indiana, USA.

Do Hill's Natural and Sportmix meet WSAVA criteria?

Hill's Natural meets WSAVA's published criteria for evaluating a manufacturer; Sportmix does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Natural or Sportmix PSC Accredited?

Hill's Natural is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Natural or Sportmix been recalled?

Neither Hill's Natural nor Sportmix has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Hill's Natural and Sportmix .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.