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Hill's Prescription Diet vs Tender & True

Hill's Prescription Diet is made by Hill's Pet Nutrition (owned by Colgate-Palmolive Company), and Tender & True is made by Tender & True Pet Nutrition, Inc., and both make food for cats and dogs. Hill's Prescription Diet meets WSAVA's published criteria for evaluating a manufacturer, while Tender & True does not. Hill's Prescription Diet is accredited by the Pet Sustainability Coalition; Tender & True is not.

Hill's Prescription Diet and Tender & True compared

Hill's Prescription Diet Tender & True
Manufacturer Hill's Pet Nutrition Tender & True Pet Nutrition, Inc.
Parent company Colgate-Palmolive Company Independent
Founded 1907 2014
Headquarters Topeka, Kansas, USA Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Kansas Nebraska
Products listed 44 7
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Yes No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
Not yet rated 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy
Amazon
Amazon

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Hill's Prescription Diet vs Tender & True: how they compare

Scores

Tender & True averages 8.1 out of 10 across 7 scored foods on KibbleLab, while Hill's Prescription Diet does not have a score yet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Hill's Prescription Diet is made by Hill's Pet Nutrition, owned by Colgate-Palmolive Company, based in Topeka, Kansas, USA, founded in 1907. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Hill's Prescription Diet meets WSAVA's published manufacturer criteria, while Tender & True does not. Hill's Prescription Diet is accredited by the Pet Sustainability Coalition; Tender & True is not. KibbleLab lists 44 Hill's Prescription Diet foods and 7 Tender & True foods.

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Common Questions

Who makes Hill's Prescription Diet and Tender & True?

Hill's Prescription Diet is made by Hill's Pet Nutrition, which is owned by Colgate-Palmolive Company. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Hill's Prescription Diet has 44 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Hill's Prescription Diet is based in Topeka, Kansas, USA. Tender & True is based in Omaha, Nebraska, United States.

Do Hill's Prescription Diet and Tender & True meet WSAVA criteria?

Hill's Prescription Diet meets WSAVA's published criteria for evaluating a manufacturer; Tender & True does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Hill's Prescription Diet or Tender & True PSC Accredited?

Hill's Prescription Diet is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Hill's Prescription Diet or Tender & True been recalled?

Hill's Prescription Diet has 1 recall on record in the KibbleLab database; Tender & True has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Hill's Prescription Diet and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.