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Holistic Select vs Iams

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and Iams by Iams Company (owned by Mars, Incorporated). On KibbleLab, Holistic Select averages 8.2 out of 10 across its scored foods, compared with 8.1 for Iams. Iams meets WSAVA's published criteria for evaluating a manufacturer, while Holistic Select does not.

Holistic Select and Iams compared

Holistic Select Iams
Manufacturer Wellness Pet Company Iams Company
Parent company Clearlake Capital Group Mars, Incorporated
Founded 2021 1946
Headquarters Tewksbury, Massachusetts, USA Mason, Ohio, United States
Products listed 8 48
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 8) 8.1 (avg of 48)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Holistic Select vs Iams: how they compare

Scores

Holistic Select scores higher on KibbleLab, averaging 8.2 out of 10 across 8 scored foods, compared with 8.1 across 48 for Iams. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Iams is made by Iams Company, owned by Mars, Incorporated, based in Mason, Ohio, United States, founded in 1946.

Standards and range

Iams meets WSAVA's published manufacturer criteria, while Holistic Select does not. Holistic Select is accredited by the Pet Sustainability Coalition; Iams is not. KibbleLab lists 8 Holistic Select foods and 48 Iams foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or Iams?

Holistic Select scores higher: it averages 8.2 out of 10 across 8 scored foods, compared with 8.1 for Iams. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Holistic Select and Iams?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Iams is made by Iams Company, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Iams has 48 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. Iams is based in Mason, Ohio, United States.

Do Holistic Select and Iams meet WSAVA criteria?

Iams meets WSAVA's published criteria for evaluating a manufacturer; Holistic Select does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Holistic Select or Iams PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Holistic Select or Iams been recalled?

Neither Holistic Select nor Iams has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Holistic Select and Iams .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.