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Holistic Select vs KetoNatural

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and KetoNatural by KetoNatural Pet Foods, Inc., and both make food for dogs. On KibbleLab, KetoNatural averages 8.3 out of 10 across its scored foods, compared with 8.2 for Holistic Select. Holistic Select is accredited by the Pet Sustainability Coalition; KetoNatural is not.

Holistic Select and KetoNatural compared

Holistic Select KetoNatural
Manufacturer Wellness Pet Company KetoNatural Pet Foods, Inc.
Parent company Clearlake Capital Group Independent
Founded 2021 2017
Headquarters Tewksbury, Massachusetts, USA Salt Lake City, Utah, USA
Products listed 8 3
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 8) 8.3 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Holistic Select vs KetoNatural: how they compare

Scores

KetoNatural scores higher on KibbleLab, averaging 8.3 out of 10 across 3 scored foods, compared with 8.2 across 8 for Holistic Select. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. KetoNatural is made by KetoNatural Pet Foods, Inc., an independent maker, based in Salt Lake City, Utah, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Holistic Select is accredited by the Pet Sustainability Coalition; KetoNatural is not. KibbleLab lists 8 Holistic Select foods and 3 KetoNatural foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or KetoNatural?

KetoNatural scores higher: it averages 8.3 out of 10 across 3 scored foods, compared with 8.2 for Holistic Select. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Holistic Select and KetoNatural?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. KetoNatural is made by KetoNatural Pet Foods, Inc.

Which brand has more products on KibbleLab?

Holistic Select has 8 products in the KibbleLab database, compared with 3 for KetoNatural.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. KetoNatural is based in Salt Lake City, Utah, USA.

Are Holistic Select or KetoNatural PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Holistic Select or KetoNatural been recalled?

Neither Holistic Select nor KetoNatural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Holistic Select and KetoNatural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.