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Inception vs KetoNatural

Inception is made by Pets Global, Inc., and KetoNatural by KetoNatural Pet Foods, Inc. On KibbleLab, KetoNatural averages 8.3 out of 10 across its scored foods, compared with 8.1 for Inception. Inception makes food for cats and dogs, while KetoNatural covers dogs.

Inception and KetoNatural compared

Inception KetoNatural
Manufacturer Pets Global, Inc. KetoNatural Pet Foods, Inc.
Parent company Independent Independent
Founded 2010 2017
Headquarters Valencia, California, USA Salt Lake City, Utah, USA
Products listed 9 3
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 9) 8.3 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Inception vs KetoNatural: how they compare

Scores

KetoNatural scores higher on KibbleLab, averaging 8.3 out of 10 across 3 scored foods, compared with 8.1 across 9 for Inception. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Inception is made by Pets Global, Inc., an independent maker, based in Valencia, California, USA, founded in 2010. KetoNatural is made by KetoNatural Pet Foods, Inc., an independent maker, based in Salt Lake City, Utah, USA, founded in 2017.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 9 Inception foods and 3 KetoNatural foods.

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Example foods

Common Questions

Which scores higher on KibbleLab, Inception or KetoNatural?

KetoNatural scores higher: it averages 8.3 out of 10 across 3 scored foods, compared with 8.1 for Inception. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Inception and KetoNatural?

Inception is made by Pets Global, Inc. KetoNatural is made by KetoNatural Pet Foods, Inc.

Which brand has more products on KibbleLab?

Inception has 9 products in the KibbleLab database, compared with 3 for KetoNatural.

Where is each brand based?

Inception is based in Valencia, California, USA. KetoNatural is based in Salt Lake City, Utah, USA.

Have Inception or KetoNatural been recalled?

Neither Inception nor KetoNatural has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Inception and KetoNatural .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.