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Holistic Select vs Purina Pro Plan

Holistic Select is made by Wellness Pet Company (owned by Clearlake Capital Group), and Purina Pro Plan by Nestlé Purina PetCare (owned by Nestlé S.A.). On KibbleLab, Purina Pro Plan averages 8.4 out of 10 across its scored foods, compared with 8.2 for Holistic Select. Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer, while Holistic Select does not.

Holistic Select and Purina Pro Plan compared

Holistic Select Purina Pro Plan
Manufacturer Wellness Pet Company Nestlé Purina PetCare
Parent company Clearlake Capital Group Nestlé S.A.
Founded 2021 2001
Headquarters Tewksbury, Massachusetts, USA St. Louis, Missouri, USA
Products listed 8 162
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 8) 8.4 (avg of 162)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Holistic Select vs Purina Pro Plan: how they compare

Scores

Purina Pro Plan scores higher on KibbleLab, averaging 8.4 out of 10 across 162 scored foods, compared with 8.2 across 8 for Holistic Select. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Holistic Select is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021. Purina Pro Plan is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina Pro Plan meets WSAVA's published manufacturer criteria, while Holistic Select does not. Holistic Select is accredited by the Pet Sustainability Coalition; Purina Pro Plan is not. KibbleLab lists 8 Holistic Select foods and 162 Purina Pro Plan foods.

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Common Questions

Which scores higher on KibbleLab, Holistic Select or Purina Pro Plan?

Purina Pro Plan scores higher: it averages 8.4 out of 10 across 162 scored foods, compared with 8.2 for Holistic Select. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Holistic Select and Purina Pro Plan?

Holistic Select is made by Wellness Pet Company, which is owned by Clearlake Capital Group. Purina Pro Plan is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina Pro Plan has 162 products in the KibbleLab database, compared with 8 for Holistic Select.

Where is each brand based?

Holistic Select is based in Tewksbury, Massachusetts, USA. Purina Pro Plan is based in St. Louis, Missouri, USA.

Do Holistic Select and Purina Pro Plan meet WSAVA criteria?

Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer; Holistic Select does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Holistic Select or Purina Pro Plan PSC Accredited?

Holistic Select is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Holistic Select or Purina Pro Plan been recalled?

Neither Holistic Select nor Purina Pro Plan has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Holistic Select and Purina Pro Plan .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.