Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

I and Love and You vs Purina Pro Plan

I and Love and You is made by I and Love and You, and Purina Pro Plan by Nestlé Purina PetCare (owned by Nestlé S.A.), and both make food for cats and dogs. On KibbleLab, Purina Pro Plan averages 8.4 out of 10 across its scored foods, compared with 8.2 for I and Love and You. Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer, while I and Love and You does not.

I and Love and You and Purina Pro Plan compared

I and Love and You Purina Pro Plan
Manufacturer I and Love and You Nestlé Purina PetCare
Parent company Independent Nestlé S.A.
Founded 2012 2001
Headquarters Boulder, Colorado, USA St. Louis, Missouri, USA
Products listed 65 162
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 65) 8.4 (avg of 162)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

I and Love and You vs Purina Pro Plan: how they compare

Scores

Purina Pro Plan scores higher on KibbleLab, averaging 8.4 out of 10 across 162 scored foods, compared with 8.2 across 65 for I and Love and You. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

I and Love and You is made by I and Love and You, an independent maker, based in Boulder, Colorado, USA, founded in 2012. Purina Pro Plan is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina Pro Plan meets WSAVA's published manufacturer criteria, while I and Love and You does not. KibbleLab lists 65 I and Love and You foods and 162 Purina Pro Plan foods.

Not sure which is right for your pet?

Sign in free to see I and Love and You and Purina Pro Plan scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, I and Love and You or Purina Pro Plan?

Purina Pro Plan scores higher: it averages 8.4 out of 10 across 162 scored foods, compared with 8.2 for I and Love and You. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes I and Love and You and Purina Pro Plan?

I and Love and You is made by I and Love and You. Purina Pro Plan is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina Pro Plan has 162 products in the KibbleLab database, compared with 65 for I and Love and You.

Where is each brand based?

I and Love and You is based in Boulder, Colorado, USA. Purina Pro Plan is based in St. Louis, Missouri, USA.

Do I and Love and You and Purina Pro Plan meet WSAVA criteria?

Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer; I and Love and You does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have I and Love and You or Purina Pro Plan been recalled?

Neither I and Love and You nor Purina Pro Plan has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: I and Love and You and Purina Pro Plan .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.