Skip to content

7,500+ pet foods rated. Your best match, free in 30 seconds.

I and Love and You vs Natoo

I and Love and You is branded by I and Love and You and made by third-party co-packers, and Natoo is made by PremieRpet (owned by PremieRpet), and both make food for cats and dogs. On KibbleLab, I and Love and You and Natoo both average 8.5 out of 10. Natoo is accredited by the Pet Sustainability Coalition; I and Love and You is not.

I and Love and You and Natoo compared

I and Love and You Natoo
Manufacturer I and Love and You PremieRpet
Parent company Independent PremieRpet
Founded 2012 1995
Headquarters Boulder, Colorado, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer In-house
Made in United States Brazil
Manufacturing region Colorado São Paulo
Products listed 65 12
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 65) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

Affiliate links · may earn a commission at no extra cost to you.

I and Love and You vs Natoo: how they compare

Scores

I and Love and You and Natoo average the same KibbleLab score, 8.5 out of 10, across 65 and 12 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

I and Love and You is a brand of I and Love and You, based in Boulder, Colorado, USA, founded in 2012. Its food is made by third-party co-packers in United States. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; I and Love and You is not. KibbleLab lists 65 I and Love and You foods and 12 Natoo foods.

Not sure which is right for your pet?

Sign in free to save favorites and compare foods side by side. Add KL+ to see I and Love and You and Natoo scored for your pet's breed, age, and health focus.

Example foods

Common Questions

Which scores higher on KibbleLab, I and Love and You or Natoo?

I and Love and You and Natoo average the same KibbleLab score, 8.5 out of 10.

Who makes I and Love and You and Natoo?

I and Love and You is a brand of I and Love and You. Its food is made by third-party co-packers in United States. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

I and Love and You has 65 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

I and Love and You is based in Boulder, Colorado, USA. Natoo is based in Dourado, São Paulo, Brazil.

Are I and Love and You or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have I and Love and You or Natoo been recalled?

Neither I and Love and You nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: I and Love and You and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.